Rebranding of a Colorado ski village and the launch of two real estate projects: The Lodge at Mountaineer Square and Cimarron.
The “Find Your Way” campaign plays on the uniqueness, history and hard-to-get-to location, and the search for a better way of life.
The Lodge residences were exclusively sold during a one-day sales event. They sold out in 6 hours (approximately $80 million dollars worth of inventory); the fastest residential building sold in the history of the county. Through our involvement with Crested Butte Mountain Resort’s marketing team, $140 million in residential units were sold and we helped successfully move the market from $600 per square foot to $1,500 per square foot in 18 months.
Name generation • Visual identity • Sales and marketing materials • Sales centre displays
See our work for Crested Butte’s second real estate launch, Cimarron.
