Based in Taichung, Taiwan, Pao Huei Development is a major Taiwanese luxury residential developer with a long history and a clear strategic difference. However, due to a practice of quiet, word-of-mouth marketing, they were little known outside a select group. The developer approached us to help articulate the company’s point of difference to potential buyers in Taiwan and to creative partners abroad.
Since quality and attention to detail were paramount, this needed to be reflected in every piece of communication. We developed an oversized, silk-covered, case-bound book that both tacitly and explicitly spelled out Pao Huei’s distinctive brand approach. A tagline was developed, and the brand message communicated in magazine and newspaper advertising as well as outdoor and major transit signage. At the same time, we refined the company identity and translated it into a complete stationery program. A new responsive, bilingual corporate web site was also created highlighting their luxury properties and new developments.
124 pg. case-bound brand book (complete content creation) • Bilingual website • Advertising • Signage
