The Lodge at Woodloch is a luxury destination spa in the forested hills of Pennsylvania. With New York City and the northeast as a major market, at the time there was a risk of a down-market halo effect from the perception of the Poconos. Torlone Design worked closely with The Lodge and their Sales and Marketing Consultant on rebranding the resort by updating the visual identity and key messaging to more accurately reflect the spa’s five-star nature.
Visual identity • Marketing brochure • Advertising • Email communication
