The Lodge at Woodloch
The Lodge at Woodloch is a luxury destination spa in the forested hills of Pennsylvania. With New York City and the northeast as a major market, at the time there was a risk of a down-market halo effect from the perception of the Poconos. Prior to opening, the client had created a logo and pre-opening collateral they later believed weren’t at the standard of their offering. Torlone Design worked closely with The Lodge and their Sales and Marketing Consultant on rebranding the resort by updating the visual identity and key messaging to more accurately reflect the spa’s five-star nature. The comprehensive design platform ultimately included a new logo, complete stationery system, print marketing brochure, eblasts, and print advertising. Today, The Lodge at Woodloch is recognized as one of the top destination spas in the world.